Intelligent Marketing

In all marketing professional dreams products are advertised to the right people, at the right time, in the right place. Now what was a dream is a reality with Intelligent Marketing from Best Practice Systems powered by CheckFree

This innovative tool is an Internet-based application that lets companies leverage their electronic bill presentment and payment (EBPP) functionality in targeted marketing campaigns. Intelligent Marketing offers a simple, browser-based graphical user interface that enables users throughout the organization to view data about specific customers or groups of customers, then attach targeted messages to routine electronic bills and statements.

Corporate marketing departments can use the software to place advertisements and transmit messages to customers as a routine part of electronic billing, and better yet marketing professionals don’t need a minor in Information Technologies to set up rules and ad campaigns.

At the heart of Intelligent Marketing is a rules based engine that allows Billers to base messages to customers on information obtained after evaluating information in the monthly bill or statement or data from external sources. The goal is to personalize marketing and strengthen customer relationships.

Intelligent Marketing also helps businesses track up-selling, cross-selling and third-party advertising campaigns. The software can generate graphs and charts showing campaign performance over a period of time.

Companies can use Intelligent Marketing to manage and evaluate numerous targeted campaigns simultaneously. Intelligent Marketing is a component of the XML-based EBPP hosting solutions by Best Practice Systems powered by CheckFree.